Digital marketing in the GCC market has massive value in the regional market of the Middle East. The GCC is the important thing driver for business expansion with the biggest market share of the marketplace. Ultimately, the global business arrives in the MENA region with the key business goal of establishing their business in the GCC countries first. Exactly the same business goal is also common among regional companies that often scale within the region.
Digital marketing is considered as the main strategic approach to achieve the GCC markets in the absolute most cost-effective and reliable tactic. Additionally, digital marketing is considerably a fast-track to begin a market presence and to create a consumer base in a brand new country or region.
Why the GCC market is the most attractive market within the region digital marketing dubai?
The Middle East market is considered a hot area for political conflicts, instability, business liabilities, and financial issues. Quick market research could arrive with several kinds of complicated obstacles such as for example slow internet services in some countries, absent of business environment, insufficient online payment solutions, difficulty with customs, as well as war zones.
For over ten years, the Gulf Co-operation Council (GCC) region, including 6 Arabic countries (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain, and Qatar), has rapid economic growth with GDP increase by total 65% within the last ten years. Now in 2020, the sum total GDP of the gulf nations is $3.464 trillion. The GDP of the Gulf countries presents one of many wealthiest markets in the world.
Therefore, the Gulf is considered the most reliable market within the Arab region. The political stability and financial rapid growth in the GCC countries is the key factor that attracts investors and businesses. The GCC has some of the most competitive places in regards to the simple conducting business or establishing a startup. Furthermore, Dubai is known as one of the main business hubs in the world.
The Stats of Digital Media in the GCC
Digital marketing the GCC is definitely an ultimate marketing tactic due a number of important factors. Internet: The GCC countries are digital empowered with approximately 92% of Internet penetration according to 2020 statistics from Internetworldstats. Whilst the worldwide rate stands at 54%, the Gulf countries are way ahead of numerous global markets.
Social Media: The GCC has one of the highest rates for Social media marketing users. In accordance with statics the UAE and Qatar have the world's highest rate at 99%, as the rate is 98% in Kuwait and 92% in Bahrain. Saudi Arabia, the biggest market with GCC, has a high number of actives users with 12 million Instagram users, 11 million Twitter users, and 14 million Snapchat users.
The Ultimate Guide to Digital Marketing
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